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20/20 Vision

by Christiana Stergiou

I’d like to share with you an inspiring response to the ‘Love your Audience‘ article. David McGovern from Catholic Mission shares his own approach to showing love for donors. Over to David:

Having embarked on a campaign I’ve …

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Micro-storytelling from Haiti

by Christiana Stergiou

@aidwkr: landed in Port au Prince today – this place is chaos, devestation is profound and this is going to be a long haul ..11:03 AM Jan 16th from web

@aidwkr is Dominic MacSorley, a Concern aid worker …

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How an online shoe store is changing the world, one pair at a time

by Christiana Stergiou

By the end of this year, Blake Mycoskie will have given away approximately 300,000 pairs of shoes to kids in need.

How? He set up TOMS Shoes (short for Tomorrow’s Shoes) in 2006. And for every pair of shoes that …

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Do your fundraising communications work instantly?

by Christiana Stergiou

Greenpeace Australia Pacific recently developed a good looking and effective suite of welcome materials for it’s new regular monthly givers. The great news is that they’ve already reduced the number of those cancelling their monthly gift in the first three

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Five books to help you fundraise better

by Christiana Stergiou
    Well, perhaps it’s not fair to say five. Every single Tiny Essentials of Fundraising book (about various topics, including fundraising, regular giving, major gifts and volunteer boards) is so short you can read it in your lunch hour. So I
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