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charity:water

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When things go wrong

by Christiana Stergiou

I received an unusual email from charity:water, one of my favourite nonprofits, the other day. It admitted failure.

They had grand plans to celebrate and promote the fourth year of their massive September fundraising campaign. Their plan was to …

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How to write a great fundraising email, the charity:water way

by Christiana Stergiou
The other day, I looked back on the emails I’ve received over the past few months from charity: water. They’re all very good, but there was one that got me right where it should. In fact, I think it’s one of the best charity emails I’ve received all year. I’ve been following charity:water’s meteoric rise for some time now on twitter and through their website. Since their inception three years ago, they have raised about US$10 million from approximately 50,000 supporters. And as a result have helped almost one million people in 15 countries to access clean water. Their almost overnight success has come as a result of sheer determination, brilliant networking and excellent fundraising. (BTW, they’re looking for a director of fundraising.)
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Top five fundraisers on twitter

by Christiana Stergiou

Twitter is a great way of connecting with other fundraisers. Here are my top five fundraisers to follow on twitter. Why don’t you join them and be part of the growing network of wired fundraisers who are using twitter to …

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