Defenders thank you snap

How to send a nice ‘end of year’ thank you to your donors

by Christiana Stergiou

Have you thought about sending a nice ‘end of year’ thank you email to your donors? Or maybe you’ve already got one planned.

Here’s a nice, simple example from Defenders of Wildlife, a terrific US-based organization. While it has a thanksgiving theme, it can easily adapted to whatever it is that you celebrate, or just an ‘as the year draws to a close, I wanted to take one last opportunity to thank you…’ approach.

You can view the full email here.

And if you’d like to find out more about DoW’s online and offline fundraising, check out this SOFII exhibit.

[image credit: Defenders of Wildlife]

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