From the category archives:

Thanking

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When things go wrong

by Christiana Stergiou

I received an unusual email from charity:water, one of my favourite nonprofits, the other day. It admitted failure.

They had grand plans to celebrate and promote the fourth year of their massive September fundraising campaign. Their plan was to …

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Donor Recognition – are you doing it properly?

by Christiana Stergiou

Welcome to so many new subscribers, who I’ve met on my recent trip to New Zealand. And apologies to my long term subscribers for my recent silence – I have never been busier! But getting back into the swing of …

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20/20 Vision

by Christiana Stergiou

I’d like to share with you an inspiring response to the ‘Love your Audience‘ article. David McGovern from Catholic Mission shares his own approach to showing love for donors. Over to David:

Having embarked on a campaign I’ve …

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Love your audience

by Christiana Stergiou

Of the many non-fundraising blogs I subscribe to, Chris Guillebeau’s The Art of Non-conformity Dispatch is one of my favourites [thanks, Fundraising Detective, for the tip!]

Chris’s recent post, Luciano Pavarotti’s Secret to Online Success, got me thinking. …

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How to send a nice ‘end of year’ thank you to your donors

by Christiana Stergiou

Have you thought about sending a nice ‘end of year’ thank you email to your donors? Or maybe you’ve already got one planned.

Here’s a nice, simple example from Defenders of Wildlife, a terrific US-based organization. While it has …

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