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Thumbnail image for A simple approach to online fundraising from the very clever and cool AJ Leon

A simple approach to online fundraising from the very clever and cool AJ Leon

by Christiana Stergiou

Fundraising is not all about Facebook, Twitter, blogs and websites. Fundraising is about things like storytelling, engaging, asking and thanking. That’s why I was so relieved to meet AJ Leon, digital problem solver, New Yorker and sometimes fundraiser, at the …

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A kick up the pants on donor loyalty

by Christiana Stergiou

Tiny Essentials of Donor Loyalty may just give your organisation the good kick up the pants that it needs, and that’s just what author Adrian Sargeant thinks many in our sector need.

In the first sentence of Tiny Essentials of

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Thumbnail image for When things go wrong

When things go wrong

by Christiana Stergiou

I received an unusual email from charity:water, one of my favourite nonprofits, the other day. It admitted failure.

They had grand plans to celebrate and promote the fourth year of their massive September fundraising campaign. Their plan was to …

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Thumbnail image for Fundraising is Beautiful: the podcasts

Fundraising is Beautiful: the podcasts

by Christiana Stergiou

Time to share one of my favourite fundraising resources:

Fundraising is Beautiful is a series of podcasts that are music to my ears. Orchestrated by the masterful Jeff Brooks and Steven Screen, Fundraising is Beautiful is a delight …

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Thumbnail image for Donor Recognition – are you doing it properly?

Donor Recognition – are you doing it properly?

by Christiana Stergiou

Welcome to so many new subscribers, who I’ve met on my recent trip to New Zealand. And apologies to my long term subscribers for my recent silence – I have never been busier! But getting back into the swing of

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Thumbnail image for 20/20 Vision

20/20 Vision

by Christiana Stergiou

I’d like to share with you an inspiring response to the ‘Love your Audience‘ article. David McGovern from Catholic Mission shares his own approach to showing love for donors. Over to David:

Having embarked on a campaign I’ve …

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